Core Values

FIA is about passion. When all is said and done, Football and the passion for the game is the core foundation of FIA. Originally motivated by a sense of frustration and dissatisfaction with the game in Australia, FIA was formed to deliver a service of excellence to the game and those that participate in every sense of the word.

FIA’s drive and determination come from its management and personnel, all of whom have been involved in Football on some level, and all of whom have Football running in their veins.

FIA is based in Australia, but is not limited to those shores. We have reputable and reliable networks in:

• Africa (Nigeria, South Africa)
• Asia (China, India, Japan, South Korea, Thailand & Singapore)
• Australasia (Australia, New Zealand)
• Europe (Belgium, England, Germany, Greece, Holland, Italy, Spain, Switzerland, Turkey)
• South & Central America (Argentina, Brazil, Chile, Costa Rica)

FIA has been established recognising the limitations currently existing in Australia, solely to maximise the long term wealth possibilities of each of our players, coaches and talent in general.

This is the critical statement, with the emphasis on the following words/phrases:

• Wholly Independent
  We have no allegiances to any one organisation, be they clubs, administrators or governing bodies other than to deliver the best service for our talent.

• The Long Term
  Too often, players, player’s agents, clubs and administrators focus on the immediate result, forgetting that the player has a whole life ahead. That requires planning, and at times, a progressive come conservative approach, because notwithstanding obvious talent, the journey is unpredictable. Injuries, illness, poor foresight can often hamper potential, and then what? FIA is focussed on the long term (not just next year and a quick buck) and this is one of our points of difference. We are there for the long term with our players and will support them during the low times and high.

• Maximise Wealth & Influence
  This is critical. All players generally have a small window of opportunity to impress, build their career and then cash-in. What then? What if the wealth created is insufficient to maintain the ongoing lifestyle FIA, is a lateral commercial enterprise, meaning we are involved in a range of business opportunities within our group and worldwide. Areas such as speaking engagements, training, career counselling, personal brand and image management, investments etc., all form part of the suite of services we offer.