Image and Branding

Together with our parent company IGI Worldwide Group, an Australian based multi-million dollar corporate image advisory and coaching organisation, we comprehensively address public relation issues that might affect a professional athlete in today’s media world. We provide media training, personal image and brand development training specifically to create a personal holistic brand for all our athletes designed to maximise their:

• Personal Development
• Public Image
• Strategic Career Positioning
• Wealth Creation.

We work with our clients to develop individual goals in the area of branding & PR that is in line with the public persona of the athlete in question and which protect and correspond with his/her personal and private needs. In addition, we can accompany the athlete in off-the-field activities as part of the PR concept, e.g. when he/she wishes to lend name support to a particular social cause.

Based on long years of experience in the promotion and marketing of elite sportsmen & women, media personalities, celebrities and politicians, we have developed extensive contacts with numerous:

• Media outlets in the TV
• Radio
• Print and online areas, including the social networking sites