Sponsorship and Endorsements

Sponsorship and Endorsements can equate to a massive part of athlete’s income spanning a career – just refer to the David Beckham and Tiger Woods brand financial analysis to understand the potential.

FIA understands these opportunities may not come for everyone, other than those at an elite level, therefore FIA’s goal are to create possible interest from clients by publicising our talent to key decision makers. FIA is the talent’s entrepreneurial partner and attempts to instil in each client the need to create wealth and influence – right from the beginning of the relationship. The FIA leadership team are all involved in and have a solid understanding of the commercial world which is a benefit made available to all clients.

Player Marketing exists at various levels, from apparel endorsement to long term commercial partners, involvement with the media, sports ambassadors, speaking circuit, appearance endorsements, to name a few. FIA has experience with all of these areas and has a proven record in negotiating and executing successful commercial opportunities for our clients.

FIA also ensures these opportunities effectively portray the correct image and profile of the client. Together with the most appropriate advice and management, FIA also provides training to the client in order to place them in the best position possible to exploit this, and consequent opportunities, and thereby fulfil the contracted commitments.